Nowadays the effect of modern society have clearly shown on human society Essay Example for Free

Nowadays the effect of modern society have clearly shown on human society Essay Nowadays the effect of modern society have clearly shown on human society after 1950’s; however, there still have people live in minority types of family role in the united states and others Asian, Middle East, and Africa are known that man as breadwinner and woman as homemaker. There are few categories that play primary factors including culture and religion, and they become a barrier for people want to live in modern society. Although the changing gender roles of modern society have been observed and been perceived through times, the acceptance of its transformation still causes negative effects to society and family. In modern society, the idea of changing gender roles seem to be difficult not only woman or man do not have the skills for other one’s tasks but it also brings potentially risk to our society. In 1950s, the gender roles have been defined that man as breadwinner and woman as homemaker. As the society’s evolved, a woman becomes more active, ambitious and independent and a man becomes more emotional and involved in house tasks. According to Aaron H. Devor in his article, â€Å"Becoming members of Society: Learning the Social Meaning of Gender,† â€Å"†¦society demands different gender performance from us and reward, tolerates, or punishes us differently for conformity to, or digression from social norm† (527). Thus, when the gender roles are defined in terms of social interaction, then social norms seem to play a key role with it. The social norms tell us how the male and female should behave, expecting people to have their own personal characteristic an d act in a way appropriate to their gender. Even when the changing gender roles affect society, it still needs to consider and follow particularistic obligation of each gender roles. According to Bureau of Labor Statistics, woman make up 47 percents of the work place between the ages of 25 and 54 worked outside home in 1995. Therefore, woman spends less time with their children or sends them to babysitter. When the society evolves and the value of the society around us has evaluated as more generalized norms of society, it will affect to the next generation. According to Devor in his article, â€Å"Becoming members of Society: Learning the Social Meaning of Gender,† â€Å"†¦.children initially acquire the value of the society around them almost indiscriminately. To the degree that children absorb the generalized standard of society into their personal concept of that is the generalized other† (530). Therefore, the changes of each parent directly affect to their children and its transformation causes the original characteristic of children to disappear or unnoticeable. Most children consider their parent as role model to follow and learn. Thus, the society and family both play a primary affect to the next generation through changing gender roles. As the previous idea, the family will affect to their children’s gender role; however, the reason unnecessarily applies to all aspects. When the families loosen attention on their children, the lacks of familial concern causes more damaged or perverted and leads the children to the wrong path in future. Each of individual family members which play a central help to their children need to consider what they do or how they behave toward their children. According to â€Å"Becoming members of Society: Learning the Social Meaning of Gender,† the family cannot pressure their children to choose the gender, when the time is right, their children will choose the appropriate gender (Devor 534). I deprecate the way of Devor’s thought, there are statistical datas show that the gender roles of children or adults have been modified by their parent and they are more likely becoming their own gender role. It is only right when the parent helps their children to choose the right path. Because of development of modern society, it appears many people not become what they are such as gays and lesbian, and it is because the lack of concern from their family. In conclusion, modern society has tremendous effects toward the development of our society; however, it also brings the potential risk, and affect to each family generation, and the lack of concerning to children in family during their mature. If we can mix the old and modern family types together, it will give us a perfect family formation in reality. The family cannot live either old type or modern type because it rules out the family existence or cannot have rigid family bond.

Quality Management In Hospitality Organisation Mcdonalds Management Essay

Quality Management In Hospitality Organisation Mcdonalds Management Essay The aim of writing this report is to critically evaluate what is McDonalds approach to quality management from Customer, Franchise and Employees perspectives. Furthermore to explain how they manage service recovery, measure delivery and standards through CSO index and Crew development programme . Also to identify 3 gaps in service quality with recommendations on how they bridge it. The other aim of writing this report is to apply the Jurans theory of service quality to McDonalds. TASK1. Definition of Quality: Feigenbaum has defined Quality as: The total composite product and service characteristics of marketing, engineering, manufacture and maintenance through which the product and service in use will meet the expectation by the customer. (Oakland .J.S, 2005) According to Philip B Crosby: Quality is defined as conformance to requirements, not as goodness or elegance. (Oakland, J. S.) Three stake holders of McDonalds Franchise Employees Customer Franchise Franchise system is the back bone of McDonalds success. In other words many reasons that McDonalds has been able to expand so quickly and achieve its reputation brand recognition has been its effective franchising business model allow the company to expand quickly both domestically and internationally. Franchise systems having uniform operation has made the McDonalds restaurant one most standardized in the world. Not only do all McDonalds sick to offer the same products offering, they intend to offer same food experience for all of its customers. No matter what part of the world you are in. McDonalds franchise network is the worlds heading fast food chain with more than 30,000 restaurants serving 52 million people in 119 countries with 1020 restaurants in the U.K of those stores, More than 70% percent of restaurants are franchise. Franchise have live up the companies expectation and brand standards by providing good quality service, quality food, clean restaurants and happy customers are all very important to McDonalds. How franchise has to live up with brand standard in the following qualityareas: Hygiene Food safety policy Health and safety Policy. Hygiene-: McDonalds been king in fast industry it has take special care of food and hygiene. Management has to be very strict on hygiene because it has to serve millions of customers. McDonalds have highest obligation to our customers to ensure that they are not expose to any risk of infection or illness. It is must to very employees to wash their hands before you commence work, on return from a meal break, after using the toilet, after carrying out cleaning work, after touching face or hair, trash walk, taking delivery or other activities where they may become dirty ( remember you cannot always see dirt).As well as this, hand should be wash should be washed every hour or every half if working in the grill area. glove are available in restaurant for use whilst performing cleaning tasks. Sickness reporting policy:- All food handlers have a responsibility to our employees and customer not to work if they are suffering from food poisoning, or suffering from the symptom of food poising i.e. vomiting or diarrhoea. If you are suffering from these symptom employees will not be allow to work again until no symptom for 48hr period. Failure to report such conditional is an offence under the food safety regulations and may lead to prosecution as well as being classes as an example of gross misconduct. Hygiene and safety department is available in restaurant. Food safety policy:- McDonalds operating procedures are specifically to ensure high quality safe food. These procedures must be adhered to at all time, in particular: Food must not used if it is past its use by or best before date. Food must not be serving if the holding time has expired. The correct equipment and utensil must always be used for each task. Food equipment, utensils and preparation area must be kept clean using Clean As You go (CAYG) procedures. and finally, if something is not right e.g freezer is too warm or piece of equipment is faulty , it should be report the manger immediately. Food should be always look carefully while preparing to serve, if it is not right it should not be serve and should be reported to managers. Health Safety Policy The Franchisee is committed to minimising the risk of damage, ill-health and injury to employees, customer and visitor. This will be achieve by examining our operation and ensuring all necessary system are in place, and resource available , to provide a safe and health work system are in place, we must all work together to identify risky and take action to eliminate them .As with other aspect of our business we shall be seeking to continually improve our performance. This will involve measuring against standard and reviewing progress on regular basis. Customer expectations and perceptions McDonalds Im loving it. McDonalds Promises- Whenever you think of fast food, First thing in mind comes is McDonalds. People expect high standards from McDonalds. Every single product use to make a burger to full meal comes best quality standard. Whenever person order a meal in McDonalds he expect good and quick service with hot food. Food will be hygienic nicely dress and safe to eat. From burger, fries, salad, cold drinks to hot drink every product will be fresh. Employee taking order will always greet u and will be always friendly. Customers enjoy every bit meals in our restaurant. I m loving it will be on very customer mind when ever their think about McDonalds. Importantly, employees need to know exactly what customers, both internal and external, expect of them. Communication should be as detailed and specific as possible, since employees in each work group want feedback they can act upon to improve performance in each job. General feedback from customers (e.g. they want no faults or no errors) is less useful. McDonalds has recognised that complaints, enquiries or positive feedback from customers are important pieces of information. When used properly complaints can help us fine-tune our business and meet our customers requirement. It is these insights that help the Company to keep moving forward. Employees Barriers to quality for employees:- High labour turnover. Work pressure. Training and development. Labour turn over in McDonalds McDonalds is considered as very high labour turn over company. Main reason behind it is that it has about 70% of staff as part timers employees. Staffs are schedule according to busy time especially on Friday, Saturdays and Sundays. Employer takes full advantage of students who are working part time. Student does have any other chose rather work part time according to schedule. Most of students are not satisfied with job so their move on to another job if there gets one. Visa and end of student course is also big issue behind high labour turn over, because when ever international students finish with his course has to move on to their country. Work pressure:- Working in McDonalds is high pressure job especially peak time during breakfast and lunch time. It is busiest place to work in fast food industry. we receive all age customers, not only in restaurant but drive thur as well. Employees have focus on delivering great level of QSCV is the best way to achieve 100% customer satisfaction:- Quality, Service, Cleanness, Value. High labour turns over leads to work pressure because employers have deal with lots of new staff and on job training. This leads confusion between front and kitchen staff. Front staff doesnt receive food at right time from the kitchen which can leads to bad service. Management has to deal with less staff on floor which increases work pressure per staff. Staff also have work long shifts to fill up gap between staff. Training and development Once Crew Members have been recruited, they have to attend a welcome meeting at their chosen restaurant or recruitment centre. This meeting will last an hour and is designed to engage and inform new starters. It involves viewing a DVD which gives important information about the company, and also allows for manager/new starter interaction. The second part of the orientation is a compulsory online Health Safety and Food Safety test that the new starter completes in their own time. The first shift begins with a tour of the store highlighting key Health Safety and Food Safety procedures. It is recommended that this should last for the first two hours of the shift. Staffs recruited have to exam of station where there be working at for example Front, kitchen or back room person. There is also on job training to guide the new staff with floor manager. TASK 1 (II): Customer Satisfaction Opportunity Index (CSO) in McDonalds. What is customer satisfaction opportunity index (CSO) ? Whenever customers choose McDonalds they expect hot fresh food served accurately and quickly in clean restaurant by crew/ managers that are friendly and attentive to their needs. Our customers are telling us in loud and clear words that when they visit McDonalds they expect us to deliver on all of the element of Quality, Service and Cleanliness (QSC). Through analysis from both internal and external data it has been identified that there are five critical QSC drivers of customer satisfaction. There are things customers want to see us deliver on every visit. Quality- hot, fresh and safe to eat products Fast/quick- total experience time under 5minutes Accurate- receive everything ordered including condiments Friendly- friendly and attentive service with effective communication Clean- dining area well maintained, clean toilets and employees. To evaluate how McDonalds restaurant are meeting these critical drivers company had created the CSO index. The CSO is the percentage of visits that miss one or more of the critical drivers of customers satisfaction. This act as a barometer on how well restaurant is meeting the customers expectations when they visit restaurant. Understanding this gives balance into how rate our own performance on measures that are important to us as a company and how are rated directly from the customer. CSO is calculated based on the number of mystery shop visits that miss a critical driver question. If one or more critical drivers are missed , the mystery shop visit is only counted once. for example If 100 mystery shop visited are conducted and 40 of them have one or more crictical drivers missed the CSO will be 40%. The goal is to decrease the number the number of visit that are missing a critical driver. Lower CSO % better performance. Ref-: www.mcdoanld.ac.uk Mystery shopper Mystery guest visits mcdoanlds restaurant twice a month to check CSO point. Mystery guest results is not only is good for franchisee to gain advantage over other restaurant to achieve or to expand company by adding other restaurant. Good result can also result in into bonuses for managers. Key points Mystery guest looks into when visits the restaurant. Greeting/farewell He checks if employees or mangers he talk to were polite and friendly or not? Attentiveness he checks if employees/ mangers came in contact were attentive to customer or not. Effective communication- he checks communication with crew member was clear and easily understood. Service timing- food should be serving in within 5min of the order. Accurate food and drink- Correct order should be taken. Food and drink should be serve with correct sauces. Correct condiments- Have employees provide the customers the proper napkins and straws/ stirrers? Hot fresh sandwiches- Was mel serve hot and fresh and did it taste good. hot and salted fries- were the French fries serve hot ,salted and crisp or your potato product hot and crisp and did they taste good? Clean restaurant interior- was the inside of the restaurant clean? Crew Development Programme Initial Training- When crew is recruited he trained on following standards to achieve the first star. Crew has to clear the written test to order to achieve the first star. Cleanliness foundation. hygiene Food safety Health safety Cleanliness security hospitality 2nd stage . Quality training In quality training crew is trained on following food standards, which can be on job training as well training in class during the quality class. Crew have to clear this stage to clear to achieve 2nd star. Buns dressings grilled product fried product prepping products toasted Deli sandwiches stage 3rd Service classes Employees have to attend service class ones a month to improve standard of service quality regarding beverage serving, food serving and hospitality in order achieve the 3rd star. On passing the test crew is award with star which is display the badge, which show performance the crew. TASK1(III): Service quality gap Gap 1. When promises do not match actual delivery Day starts very early in McDonalds Denham. Been drive thur restaurant we start serving breakfast at 7 a.m, We receive lots of car in drive thur early morning as everyone is rushing to offices or work. Customer expect quick service with hot and hygiene food because McDonalds is famous for its good service. Problem starts when morning shift staff dont turn up on time. Management have to manage with less staff. Ones order is taken in front kitchen staff have to deliver food within 3min which is according to McDonalds service standard. If front staff are not able to serve order with in 3min, customer are advise to seated and have to the car the park if in drive thur and have wait for there food, It can happen at times that order can be missed out and customer will be waiting for more time which can lead to bad service. Change over problems-: Denham McDonald serves breakfast from 7am to 10:30 am but change over from breakfast to main menu start at 10:15 just 15min before main menu. Staff have 15min to organise the restaurant for main menu. kitchen staff have to work really quick to arrange the grills, 3 of out 4 grills are close for cleaning process. During the busy time restaurant have management from one grill. So some time it is not possible to provide food which is required. Customers have to suffer due to change over. Customer expects best service from McDonalds but some time it doesnt happen. McDonald cannot compromise with food safe and hygiene standard. Gap 2. The difference between customer perception and expectation McDonalds is well know not only for excellent service in restaurant but also for drive thur. Customer travelling in car dont have to get down park the car have their meal. McDonald have made it possible by drive thur. Now without taken long break one can have meal in car within 3min of order. And McDonalds have live up to customer expectation by quick service. People do take away food for home. McDonalds do serve fresh and hot food every time but by the time that food reach its destination it become cold. McDonald should provide containers in which food can be stay warm. We do receive complains of food not been warm after some time, we cannot spoil mood of customers so we have to provide fresh food when complained. Gap 3. Communication gap One can expect friendly and quick service from McDonalds. Its is important that employees have good communication within to provide quality service and requirement of customers. Customer are attracted to different kind McDonalds menu. To be different from its competitor McDonald try different food and make changes every 1.5 month for the promotions, but customers have their choices what there want we have made it within service time. For example:- Customer orders Big Mc without sauce or cheese we have to make the special order to make our customer happy. McDonalds understands problems of customer as some customer may problem with some of the ingredients so we have make specially them to make them happy. Communication between front staff and kitchen is necessary to full fill the requirement. Before it was difficult provide especial order at right time in drive thur we had to park the car for especial order. Providing order within service is only if there is good communication between drive thur staff and kitchen in busy times. McDonalds have come up with latest technology by providing micro fone or heads sit. Now kitchen staff have especial device in there ear so there can hear every orders and be ready before time. McDonalds is bridging gap between communications. Task 2. Quality Gurus Joseph M. Juran Joseph M. Juran made many contributions to the field of quality management in his 70+ active working years. His book, the  Quality Control Handbook, is a classic reference for quality engineers. He revolutionized the Japanese philosophy on quality management and in no small way worked to help shape their economy into the industrial leader it is today. Dr. Juran was the first to incorporate the human aspect of quality management which is referred to as Total Quality Management. The process of developing ideas was a gradual one for Dr. Juran. Top management involvement, the Pareto principle, the need for widespread training in quality, the definition of quality as fitness for use, the project-by-project approach to quality improvementthese are the ideas for which Juran is best known, and all emerged gradually. Ref:- http://www.skymark.com/resources/leaders/juran.asp Similar Dr W Edwards Deming, Joseph Juran is an international applauded quality guru, strongly influencing Japanese manufacturing practises. His belief that Quality does not happen by accident gave rise to the quality trilogy: Quality planning Quality Control Quality Improvement And the Key steps in implementing company-wide strategic goals are: Identify customers and their needs both internal and external and work to meet those needs Create measures of quality, establish optimal quality goals and organise to meet them Create processes capable of meeting quality goals in real operating conditions. In the 1980s Joseph Juran acknowledged that the common approach to total quality management quality awareness campaigns and slogans was not efficient as they did not have substance, and there is no short cut to quality. He believes quality must at the top, grating senior managers who believe training is for junior workers. Ref-: http://www.mftrou.com/joseph-juran.html Quality in McDonalds Our customers are our business. Without them we would have no reason to open our door. Therefore our goal every minute of every hour is to make our customers feel happy who visited McDonalds. We do this by focusing on: QUALITY- McDonalds is famous for quality and keep standard high by using the finest ingredients with the help of the biggest asset of the company the employees in preparing and serving the tastiest food by following the procedures which they are taught. SERVICE Service is best you think like a customer. A caring and respectful attitude and a sincere smile do as much to bring the customers back as the best food in the food. CLEANLINESS Our customers expect and deserve a spotless restaurant. But its not only to make a good impression. A clean restaurant is a safe restaurant. Its very employees job to keep the restaurant clean and hygienic. VALUE- What is a value? Its the total experience our customer have it our restaurants, from the food service, to the dinning area environment, to the price they pay. Its what weve always been know. Delivering great level of QSCV is the best way to achieve 100% customer satisfaction. ref- (McDonalds Franchisees Employee Handbook) McDonalds Identify customers and their needs. McDonalds big amount of regular customers in the market. To build long term business it is important to retain people once they have become customers. McDonalds receives different types of customers. Parents with kids Visit McDonalds to give the children a treat. Children Want to visit McDonalds as it a fun place eats. Business customers Visit McDonalds during the day as service is quick, the food tastes great and can be eaten in the without affecting a busy work schedule. Teenagers Are attracted by the saver menu which is affordable and the internet access available in restaurant. (www.mcdonals.co.uk) CONCLUSION Overall, I would say that a company needs a quality model in order eliminate the defects totally from the organisation. And to find out if the company has any defect either in staff performance, staff productivity, revenue of the organisation, the management needs to carry out different business performance check so that the areas where the improvements are needed can be work it out. In order to improve those areas the organisation has to build up some new plans and policies so that the target can be achieved.

Portfolio Management Essays -- GCSE Business Marketing Coursework

Portfolio Management Introduction: Portfolio management is a conglomeration of securities as whole, rather than unrelated individual holdings. Portfolio management stresses the selection of securities for inclusion in the portfolio based on that security’s contribution to the portfolio as a whole. This purposes that there some synergy or some interaction among the securities results in the total portfolio effect being something more than the sum of its parts. When the securities are combined in a portfolio, the return on the portfolio will be an average of the returns of the securities in the portfolio. For example, if a portfolio was comprised on equal positions in two securities, whose returns are 15% and 20%, the return on the portfolio, will the average of the returns of the two securities in the portfolio, or 17.5%. From this we will discuss the process of creating a diversified portfolio. The diversified portfolio is a theory of investing that reduces the risk of losing all your money when â€Å"al l your eggs† are not in one basket. Diversification limits your risk an over the long run, can improve your total returns. This is achieved by putting assets in several categories of investments. Portfolio Process: The portfolio process is as follows: 1. Designing an investment objective; 2. Developing and implementing an asset mix; 3. Monitoring the economy and the markets; 4. Adjusting the portfolio and measuring the performance Due to the intensity of each of the four items, we will be covering only the first two. 1. Investment Objective: This topic is broad and contains three major divisions. They are foundation objectives, constraints and major objectives. Foundation Objectives: These objectives generally receive the most attention from investors and are determined by thorough determination of your needs, preferences and resources. ï‚ · Return – you need to determine whether you prefer a strategy of return maximization, where assets are invested to make the greatest return possible while staying within the risk tolerance level, or whether a required minimum return with certainty is preferable, generating only as much return with emphasis on risk reduction. ï‚ · Risk – There are many ways to assess the risk tolerance of any particular investor, from the least knowledgeable of investments to the very sophisticated investor. Beside... ...the market as a whole. Diversifying among a number of securities can reduce nonsystematic risk. Both of these types of risk can be avoided when you correctly evaluate your risk guidelines and determine the maximum amount of risk that you are willing to handle. Conclusion: Once your portfolio has been established then next step in the management is to evaluate your portfolio’s performance. The success of your portfolio is determined by comparing the total rate of return of the portfolio to the average total return of comparable portfolios. It is essential to develop a system to monitor the appropriateness of the securities that comprise the portfolio and the strategies governing it. The process is twofold as it involves monitoring: ï‚ · The changes in your goals, financial position and preferences; ï‚ · Expectations in capital markets and individual companies; Remember that diversification is more than placing your eggs in different baskets. It is also making sure that all your baskets aren’t made from the same material. References: Wall Street 101, www.familyinternet.com Learning to Invest, www.learningtoinvest.com Your Money Coach, www.yourmoneycoach.com

Elie Weisels Night :: essays research papers

Elie Weisel's Night In the book Night, Elie Wiesel, the Author, and his family go through a system of horrible â€Å"Concentration camps,† or labor camps, where they were killed. It all starts when the police make all the Jews stars of David â€Å"For their ‘safety’ †. Then, all of their valuables are taken. After that, they all have to move to ghettos. There were two ghettos, a large and a small, in different parts of town, and in different shapes. Elie and his family had to go to the big one. Then they went to the small ghetto. Every day, some of the Jews have to leave, after forming ranks. They then travel to the synagogue to wait for the train. After being in the synagogue for a day, they march to the train. When they get there, Hungarian police put 80 people in a train car meant for only 30. After a long trip on the train, they arrive at Auschwitz, a brutal labor camp. Then, the SS (Nazi Police) order everyone out of the cars, leaving their stuff behind. After that, Elie and his Father were separated from his mother and sister, and Elie never saw his mother and his sister again. He did this because a man told him to say he was 18, so he wouldn’t be killed. After the â€Å"selection,† all the men had take off the clothes and had to shave and take a dip in gasoline to disinfect them. Then, Dr. Mengele went around check them people for any diseases. All of the people who survived that, including Elie and his Dad had to get tattooed with a number, so they could see who to send out in the shipments, and who to kill. After that, they went to a room with clothes for them to wear, a sort of uniform. Then, they were assigned blocks, in which they would spend the nights. Then, the block leaders told them how the camp worked, and what they would be doing for work. They would be counting parts for radios for the Germans. This happened for a couple months, during which they got 25 strokes of a whip for finding an officer with a girl naked. Then, Elie found himself with an inflamed foot and had to go to the hospital building. Once there, he heard about being killed if you were sick for too long. Elie Weisel's Night :: essays research papers Elie Weisel's Night In the book Night, Elie Wiesel, the Author, and his family go through a system of horrible â€Å"Concentration camps,† or labor camps, where they were killed. It all starts when the police make all the Jews stars of David â€Å"For their ‘safety’ †. Then, all of their valuables are taken. After that, they all have to move to ghettos. There were two ghettos, a large and a small, in different parts of town, and in different shapes. Elie and his family had to go to the big one. Then they went to the small ghetto. Every day, some of the Jews have to leave, after forming ranks. They then travel to the synagogue to wait for the train. After being in the synagogue for a day, they march to the train. When they get there, Hungarian police put 80 people in a train car meant for only 30. After a long trip on the train, they arrive at Auschwitz, a brutal labor camp. Then, the SS (Nazi Police) order everyone out of the cars, leaving their stuff behind. After that, Elie and his Father were separated from his mother and sister, and Elie never saw his mother and his sister again. He did this because a man told him to say he was 18, so he wouldn’t be killed. After the â€Å"selection,† all the men had take off the clothes and had to shave and take a dip in gasoline to disinfect them. Then, Dr. Mengele went around check them people for any diseases. All of the people who survived that, including Elie and his Dad had to get tattooed with a number, so they could see who to send out in the shipments, and who to kill. After that, they went to a room with clothes for them to wear, a sort of uniform. Then, they were assigned blocks, in which they would spend the nights. Then, the block leaders told them how the camp worked, and what they would be doing for work. They would be counting parts for radios for the Germans. This happened for a couple months, during which they got 25 strokes of a whip for finding an officer with a girl naked. Then, Elie found himself with an inflamed foot and had to go to the hospital building. Once there, he heard about being killed if you were sick for too long.

Racism - I Was Born a Middle-class, White Child Essay -- Sociology Rac

Racism and Prejudice - I Was Born a Middle-class, White Child †¦ Professor’s comment: This essay assignment was designed to equip students with an understanding of academic research, theories, and concepts on race relations and then use that as a basis from which to critically think about, analyze, and develop strategies for change, both for themselves and for the world around them. This student takes us back to his childhood in Smallville and re-examines with us his upbringing, race relations in his town, his own awareness, and ultimately his and our need for change. He does this beautifully with the use of vivid and poignant imagery, juxtaposition, and allusions. Along the way, He takes us not just to Smallville but into our own lives and minds. This paper is the best I have ever read; it is enlightening, inspiring, and rich. I was born a middle-class, white child. I was never self-conscious about it until now. I grew up in a small town, â€Å"hick-town† some have called it. Twenty years ago, when my family first moved there, the small green sign on the south side of town read, â€Å"Smallville, Elevation: 1450 feet, Population: 1350.† In twenty years, the second number on the sign has changed little more than the first. I remember when my father used to take me out through the orchards to talk with the farmers, for that’s what people do in Smallville. They farm. Pears, grapes, walnuts, and a few kiwis, all financed by big white banks, grown by plump white farmers, sold by chubby white brokers, and harvested by Mexican-Americans. What a country. My chubby father markets pears and grapes. And he would take me out into Rick Bengard’s pear orchard. And with acres and acres of pear trees all around us, he would tell me how Unc... ...a half years ago, I figured that compared to most people, I was fairly aware. Since then, the most important thing I’ve learned is how much I don’t know. I don’t know what it is like to go to class and be the only dark spot on white linen. I don’t know what it is like to have to fight mentally, physically, and spiritually to preserve a cultural identity. I don’t know what it is like to fear running at night. I don’t know what it is like to be feared if I run at night. I don’t know what it is like to live under a shroud of stereotypes. I don’t know what it is like to have people who instruct me subtly ignore me and people who sit next to me subtly avoid me. And I don’t know what it is like being an ethnic minority on this college campus, this institute of higher education, this large-scale Smallville, this sheltered little world that is only â€Å"fairly aware.†

On the Road Essay

Response: Chapters 1-2 From the very first pages of the book it becomes clear that the book is a novel of characters rather than a novel of plot. I think the novel captures the audience due to unexpected movements of the main characters. First chapters show that the whole plot centers on the character of Dean Moriarty. The novel starts with Sal’s descriptions of his life before Dead. He has just split up with his wife, has recovered from serious illness and, we see that he simply doesn’t know where to move and how to arrange his life. Sal seems to be weaker personality than Dean, who manages to direct Sal’s actions the way he likes. Sal feels tired and depressed and I think that he has lost sense of life. It is Dean that sparks Sal’s personality into motion. It is possible to say that Dean is personification of Sal’s dreams. Sal has always dreamed of moving to the West and Deans arrives from there. Dean lives in San Francisco, travels across the country. Dean drinks a lot, uses drugs and has many women. Moreover, he is a father of four children from two different women. In the first two chapters Kerouac juxtaposes the ideas of the East and the West. The East is presented as old, intellectual, critical, saddened and stagnant, whereas the West is presented as passionate, wild, young and exuberant. Sal and Dean are described with attributes of the places they are from. The West is a new horizon for Sal, and the East is a new horizon for Dean. The novel is told from Sal’s perspective and we are allowed only to see and to feel through Sal. In the first chapters Sal remain unchanged; he is only sparked with the idea of something new and unexplored. Sal is impressed by Dean’s impulsiveness and recklessness. I think that Sal is willing to have the same qualities as Dean, he realizes that he may change his life, to introduce something new and wild in his bored lifestyle. Response: Chapters 3-4 We see that Sal’s adventure with Dean begins. Sal is very excited as he will become acquainted with places he has never been to. Thus, his descriptions of the passing places are exuberant and vivid. I think Sal fees younger, stronger and more confident. Through the long sentences and paragraphs, Kerouac shows that Sal’s exciting feelings are constant, they are rolling in motion. Sal reminds a child who is allowed to something secret, forbidden, something he has never been allowed to do. Relative lull occurs in the Des Moines hotel, when Sal awakes in the morning and can’t understand where he is, who he is and what he is doing. He realizes he is somewhere halfway across America, between the East and West. I think Sal realizes he is halfway from his long-awaited dream. Sal’s emotions are paralleled with surrounding geography. Through geography Sal manages to provide his emotions, ideas and dreams with definite forms. Sal’s emotions are changing and geography is changing as well. Interestingly, Sal feels when approaching the west everything is better and bigger. Even the ice cream and apple pie are testier. All the characters Sal meets on the road are individuals, they are epitomes of the region, embodiments of better living standards. To signify all events and characters, Sal describes everything in superlatives – the best, the prettiest, the hugest, etc. It shows that he is really fascinated with his journey and really obsessed with the West. For Sal, Denver is the Promised Land, Nebraska resembles the Nile Valley, and San Francisco is the greatest among them. Sal visits Denver, where Dean was born. Again Sal thinks Dean is envisioning the West. These chapters are the climax of Sal’s compassion, excitement and clear-eyed tolerance. We see Sal simply follows Dean in everything; he even reshapes his values and beliefs. Response: Chapters 5-6 Sal’s adventure with Dean continues: new impressions, new acquaintances, new ideas and new dreams. Sal realizes that the West is approaching, and he feels more confident that his dream will come true. Nevertheless, we see that Sal remains modest about himself, although he envisions place and people in grand terms. Sal is constantly pleased, and, at the same time, he seems not to believe that he may approach the West. He has been dreaming of the West for many years, and I think it is difficult for him to understand that his dream may be accomplished. He is thankful to Dean for opportunity of self-expression and self-realization. In my opinion, I can’t say that Dean is positive character. Yes, he has influenced Sal showing him new opportunities and new horizons, but Dean is too wild and mad. Sal didn’t understand yet possible outcomes of their so-called friendship. Dean is zealous and wild personality, though he is captivating as well. And his wildness and craziness attracts Sal who used to live a calm life. Sal begins picturing himself in the eyes of his new friends. He stumbles into Denver considering the city mysterious. Nonetheless, we know that Sal is too earnest and infatuated to affect something or someone. Sal is the person who is affected, not the one who affects. Despite Sal is with his friends, he feels less- confident. When he gives a cryptic answer, he is criticized and, instead of defending his position, he explains that he doesn’t know what they try to get at. In these chapters Kerouac shows that Sal is more an observer rather than performer. He faces new world and he doesn’t know how to cope with it, how to behave, what to expect from it. I think that the majority of Sal’s idealistic visions are nothing more than facades, and in future they will definitely result in sadness and disillusionment. However, Sal is mot aware of that fact.

Amma Unavagam

Growth through CARS Initiatives Pfizer is the world's largest and one of the most admired pharmacy companies with an income of about US $52 Ban in 2013. In 2001 when Dry Hank McKinley took over as Chairman and CEO of the company, Pfizer was very stable and financially sound. It was poised to become the world's largest pharmaceutical company with revenues doubling In the next five years. But the CEO had other serious challenges to contend with.In response to these challenges, Dry McConnell formulated a new mission of Pfizer to become the world's most valued company not Just to Investors, patients and customers but also, to employees, partners and communities where we live and work. † In line with this mission, Pfizer became the first pharmacy company and one the first corporate in the world to sign up for support for the LINE Global Compact (UNC). UNC among other things envisages that businesses should: 1. Support and respect the protection of internationally proclaimed human ri ghts and 2.Uphold the elimination of discrimination in respect of employment and occupation. To deliver on his commitments to these principles of UNC, Dry McKinley created and launched Its The Global Health Fellows Program (GAFF) In 2003 under his personal oversight. Under this program, Pfizer would send their skilled employees to developing countries on short term assignments (2 – 3 months) to help Noose there build health and social infrastructure in communities ravaged by various dreaded diseases.These employees would transfer their professional, medical and business expertise to the Noose in such a way that the Noose would learn to promote more efficient access to quality health services for the needy. Starting with mere 18 people in 2004, today over 300 Pfizer employees participate in assignments in 45 countries in partnerships with 40 international development organizations. Experience shows that through GAFF initiative, the MONGO partners gained expertise in capacity-b uilding analysis, planning and training that they couldn't otherwise afford.This helped them to Identify health trends and plan Interventions, enhanced their drug-trial competence helping them attract more western resources, and manage their programs better. International social cause as good corporate citizen. The Program became a personnel development tool. Returning volunteers came home with new operational and business insights as well as better understanding of the company's stakeholder including patients, communities, medical professionals and MONGO etc around the world especially in emerging markets.This in turn contributed to better policy making and program planning including bringing better AIDS therapies to the market. This program also served as a valuable recruitment and retention tool. It also helped build better relationships with legislative and regulatory authorities. Interestingly, the success of the GHB Program enthused Pfizer to include reports of philanthropic a ccess programs in their financial reports to the investors.