Marketing Strategy & Planning Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Strategy & Planning - Assignment Example reet from Port Clinton Square, which is home to numerous events throughout the year, and in the midst of a number of fine restaurants, 50% of our business each day is usually after dinner. In addition, The Company is fortunate to have tremendous landlords whom bring partnerships. (Liebebenson, 2014) The place is strategically chosen due to the population traffic and the availability of consumers. The firm deals in the provision of authentic Italian Gelato, ice cream products, provision of coffee and other products. The main include gelato and other, creameries, cakes and drinks. They also deal with shop fitting restaurants, designing and also deal with specialized events actions agency. (Villareal, 2011) The company serves mostly artisan gelato and sorbet (24 gelato flavors; 12 sorbet flavors) made fresh daily in their kitchen on site. They also serve specialty products made from dairy, including cakes, Frostbites (small balls of gelato/sorbet hand dipped in chocolate), milkshakes, sorbettinis (sorbet and Pellegrino), the worlds finest root beer floats and assorted coffee drinks. (Liebebenson, 2014) The business is growing steadily across the content. Over the last years the turnover has increased significantly. This has enabled the profitability of the company to also increase as the company opens other branches in UK, US and other Europeans countries. The upward trend has enabled the company to strategies in expansion. The ice cream in the US has saturated mature markets with 92% of household consumption. The ice cream sells about $25.1B in 2012 and its growth is 2.4% annually. (Corper, 2013) Frost gelato operates in a competitive environment. It lies within the perfect competition market where there is free entrance and exit of customers. There is perfect competition from Nestle and Uniliver who have about 24% and 18% respectively of market share. The ice cream in the US has saturated mature markets with 92% of household consumption. The ice cream sells

Lebanese Flower Restaurant Business Plan Assignment

Lebanese Flower Restaurant Business Plan - Assignment Example The business plan aims at pointing out the appropriate location of the restaurant, the time that the company will start, the services and products, how it will operate and the legal structures. The plan shows the market strategy of the entrepreneur that comprises price, place, people, the process, promotion, and products. The management plan gets discussed majorly for the costs and benefits for the workers. The financial plan also shows a balance sheet, industry ratios, profit and loss statements and address the risks that are very possible and how to manage them along with various recommendations. Lebanese Flower restaurant will be a sole proprietor ownership in that it may get contented with a limited capital for startup. The owner’s plan on instantaneous restaurant’s growth business is to invest the earnings. The key backbone of the business will be reinvestment after the business startup. The reinvestment process will ensure that the business will have a good incorporation transition in the future. During its first stage, the business will not disperse the owner’s independence. It is in the plan that Lebanese Flower Restaurant will get located near Ottawa city. The restaurant ownership will be the sole proprietorship. In the strategy in marketing, the restaurant will focus on providing natural, healthy, fresh menu to compete effectively in the market with other established hotels. The initial process will get financed through owner’s savings, his family, friends, public offering, commercial banks, and trade credit. Thus, with everything in place, it is recommended that the organization to perform further research and have its knowledge integrated with good timing.